:root{
  --bg:#0b0a08; --bg-2:#100e0b; --gold:#E7BF70; --gold-2:#F2D79A; --orchid:#BC8FDB; --lime:#C1ED74; --coral:#E2733A;
  --txt:#fff; --txt-2:rgba(255,255,255,.6); --txt-3:rgba(255,255,255,.36);
  --glass:rgba(255,255,255,.05); --glass-2:rgba(255,255,255,.08); --hair:rgba(255,255,255,.12);
  --r:24px; --ease:cubic-bezier(.22,.7,.18,1);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--bg);color:var(--txt);font-family:Inter,-apple-system,system-ui,sans-serif;-webkit-font-smoothing:antialiased;overflow-x:hidden;line-height:1.6}
.dm{font-family:"DM Sans",sans-serif;letter-spacing:-.02em}
.mono{font-family:"JetBrains Mono",monospace;font-size:11px;font-weight:600;letter-spacing:.18em;text-transform:uppercase}
a{color:inherit;text-decoration:none}
.wrap{width:min(1180px,calc(100% - 48px));margin:0 auto}
.gold{color:var(--gold)}
.ey{display:inline-flex;align-items:center;gap:11px;color:var(--gold);margin-bottom:18px}
.ey::before{content:"";width:26px;height:1px;background:var(--gold);opacity:.6}

.btn{display:inline-flex;align-items:center;justify-content:center;height:48px;padding:0 24px;border-radius:999px;font-weight:600;font-size:15px;cursor:pointer;border:none;
  background:linear-gradient(180deg,var(--gold-2),var(--gold));color:#18130C;box-shadow:0 12px 30px rgba(231,191,112,.3);transition:transform .15s var(--ease)}
.btn:hover{transform:translateY(-2px)}
.btn.ghost{background:rgba(255,255,255,.04);color:#fff;border:1px solid var(--hair);box-shadow:none}
.btn.sm{height:42px;font-size:14px;padding:0 18px}

nav{position:fixed;top:0;left:0;right:0;z-index:50;background:linear-gradient(180deg,rgba(11,10,8,.85),transparent);backdrop-filter:blur(10px)}
nav .inner{width:min(1180px,calc(100% - 48px));margin:0 auto;display:flex;align-items:center;justify-content:space-between;padding:18px 0}
.brand{display:flex;align-items:center;gap:9px;font-weight:700;letter-spacing:.04em;font-size:16px}
.brand .dot{width:10px;height:10px;border-radius:999px;background:var(--gold);box-shadow:0 0 12px var(--gold)}
nav .links{display:flex;gap:30px}nav .links a{color:var(--txt-2);font-size:14px;transition:.15s}nav .links a:hover,nav .links a.on{color:#fff}

/* hero */
.hero{position:relative;min-height:92vh;display:flex;align-items:center;overflow:hidden;padding:120px 0 60px}
.hero.short{min-height:74vh}
.hero video,.hero .bgimg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.hero video{filter:saturate(.7) brightness(.68)}
.hero .bgimg{filter:saturate(.8) brightness(.6)}
.hero .scrim{position:absolute;inset:0;background:
  linear-gradient(90deg,rgba(11,10,8,.94) 0%,rgba(11,10,8,.72) 38%,rgba(11,10,8,.3) 72%),
  linear-gradient(180deg,transparent 55%,rgba(11,10,8,.96) 100%),
  radial-gradient(60% 50% at 18% 28%,rgba(231,191,112,.1),transparent 60%)}
.hero .inner{position:relative;z-index:2}
.hero .live{width:7px;height:7px;border-radius:50%;background:var(--lime);box-shadow:0 0 10px var(--lime)}
.hero h1{font-size:clamp(2.7rem,6.2vw,70px);font-weight:500;line-height:1.03;max-width:780px}
.hero p{font-size:19px;color:var(--txt-2);max-width:540px;margin-top:22px}
.hero .cta{display:flex;gap:14px;margin-top:32px;flex-wrap:wrap}

section{padding:104px 0;position:relative}
.lead{max-width:700px;margin-bottom:48px}
.lead h2{font-size:clamp(2rem,4vw,3rem);font-weight:500;line-height:1.08;margin-top:16px}
.lead.center{margin-left:auto;margin-right:auto;text-align:center}
.lead p{color:var(--txt-2);margin-top:16px;font-size:1.08rem}

/* split + photo */
.split{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
.shot{position:relative;border-radius:var(--r);overflow:hidden;border:1px solid var(--hair);box-shadow:0 40px 90px rgba(0,0,0,.5)}
.shot img{width:100%;height:100%;object-fit:cover;display:block}
.shot.p45{aspect-ratio:4/5}.shot.p34{aspect-ratio:3/4}
.shot .tag{position:absolute;left:16px;bottom:16px;background:rgba(11,10,8,.72);backdrop-filter:blur(12px);border:1px solid var(--hair);border-radius:14px;padding:11px 15px}
.shot .tag .n{font-family:"DM Sans";font-size:1.4rem;font-weight:500;color:var(--gold)}
.shot .tag .k{font-size:11px;color:var(--txt-3)}
.prin{display:flex;flex-direction:column;gap:22px}
.prin .p{border-left:2px solid var(--gold);padding:2px 0 2px 20px}
.prin .p.ai{border-color:var(--orchid)}
.prin .p b{display:block;font-family:"DM Sans";font-size:1.18rem;font-weight:500;margin-bottom:5px}
.prin .p span{color:var(--txt-2);line-height:1.55}

/* glass cards / features */
.cards{display:grid;gap:18px}
.cards.c3{grid-template-columns:repeat(3,1fr)}.cards.c2{grid-template-columns:repeat(2,1fr)}.cards.c4{grid-template-columns:repeat(4,1fr)}
.glass{background:var(--glass);border:1px solid var(--hair);border-radius:var(--r);padding:28px 24px;backdrop-filter:blur(20px);
  box-shadow:inset 0 1px 0 rgba(255,255,255,.1),0 24px 50px rgba(0,0,0,.4)}
.glass .k{display:block;margin-bottom:14px;color:var(--gold)}
.glass .ic{font-size:24px;margin-bottom:14px;display:block}
.glass h3{font-family:"DM Sans";font-size:1.22rem;font-weight:500;margin-bottom:8px}
.glass p{color:var(--txt-2);font-size:.96rem;line-height:1.55}
.glass.ai{background:linear-gradient(160deg,rgba(188,143,219,.14),var(--glass) 60%);border-color:rgba(188,143,219,.24)}
.glass.ai .k,.glass.ai .ic{color:var(--orchid)}

/* audience split cards (home) */
.aud{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.acard{position:relative;border-radius:28px;overflow:hidden;border:1px solid var(--hair);min-height:420px;display:flex;flex-direction:column;justify-content:flex-end;
  box-shadow:0 30px 70px rgba(0,0,0,.5);transition:.25s}
.acard:hover{transform:translateY(-5px);border-color:var(--gold)}
.acard img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;filter:brightness(.55) saturate(.85)}
.acard .ov{position:absolute;inset:0;background:linear-gradient(180deg,transparent 30%,rgba(11,10,8,.92) 100%)}
.acard .c{position:relative;z-index:2;padding:34px}
.acard h3{font-family:"DM Sans";font-size:1.9rem;font-weight:500;margin:8px 0 8px}
.acard p{color:var(--txt-2);margin-bottom:18px;max-width:380px}
.acard .go{color:var(--gold);font-weight:600;font-size:.95rem}

/* differentiator band */
.diff{background:linear-gradient(180deg,var(--bg-2),var(--bg));border-block:1px solid var(--hair)}
.diff .big{font-family:"DM Sans";font-size:clamp(1.8rem,3.6vw,2.6rem);font-weight:500;line-height:1.16;max-width:880px}
.diff .big em{color:var(--gold);font-style:normal}

/* steps */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;counter-reset:s}
.step{padding:26px 24px;border-radius:var(--r);background:var(--glass);border:1px solid var(--hair)}
.step .num{font-family:"JetBrains Mono";font-size:13px;color:var(--gold);font-weight:600}
.step h3{font-family:"DM Sans";font-size:1.2rem;font-weight:500;margin:10px 0 7px}
.step p{color:var(--txt-2);font-size:.96rem}

/* comparison table */
.cmp{width:100%;border-collapse:collapse;border:1px solid var(--hair);border-radius:var(--r);overflow:hidden;background:var(--glass)}
.cmp th,.cmp td{padding:15px 18px;text-align:center;border-bottom:1px solid var(--hair);font-size:.95rem}
.cmp th:first-child,.cmp td:first-child{text-align:left;color:var(--txt-2)}
.cmp thead th{font-size:.82rem;text-transform:uppercase;letter-spacing:.06em;color:var(--txt-3);font-weight:600}
.cmp thead th.us{color:var(--gold)}
.cmp td.us{color:var(--gold);font-weight:700}
.cmp .x{color:var(--txt-3)}
.cmp tr:last-child td{border-bottom:none}
.cmp col.usc{background:rgba(231,191,112,.06)}

/* cta band */
.ctaband{text-align:center;padding:90px 0}
.ctaband h2{font-family:"DM Sans";font-size:clamp(1.9rem,4vw,2.8rem);font-weight:500;margin-bottom:14px}
.ctaband p{color:var(--txt-2);max-width:520px;margin:0 auto 28px}

footer{border-top:1px solid var(--hair);padding:42px 0;color:var(--txt-3);font-size:.9rem}
footer .inner{width:min(1180px,calc(100% - 48px));margin:0 auto;display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;align-items:center}
footer .links{display:flex;gap:22px}footer .links a{color:var(--txt-3)}footer .links a:hover{color:#fff}

@media(max-width:820px){
  nav .links{display:none}
  .split,.aud,.cards.c3,.cards.c2,.cards.c4,.steps{grid-template-columns:1fr}
}